An informational entertainment website that does not conduct real gambling or contains links to online casinos.
The company holds licenses from regulators in Sweden, Romania, and other jurisdictions, confirming its compliance with the stringent standards of the gaming industry.
AvatarUX is a dynamically evolving developer of gaming software for online casinos, established in 2018 in Malta. The company has swiftly established itself as an innovator in slot development, that is distinguished by its unique gaming mechanics and high-quality visual design. AvatarUX primarily focuses on producing slots with innovative features, such as PopWins™, MultiPop, and StickyPop, which deliver an engaging gaming experience.
While the developer is primarily oriented toward the European market, it is actively expanding its presence in other regions, including the USA and Asia. AvatarUX collaborates with major platforms such as Yggdrasil and integrates its games through affiliate networks, enabling it to reach a broad audience. The company is committed to creating products that combine cutting-edge technology, equitable mathematical models, and meticulous attention to detail, ensuring players enjoy an exhilarating experience.
AvatarUX is renowned for its portfolio of slots that stand out due to their original mechanics and vibrant designs. Among the numerous games offered by the provider, three slots are set apart from the rest, having garnered recognition from both players and experts for their innovations and significant payout potential.
Since its launch, AvatarUX has achieved remarkable success in the gaming industry. In 2023, the company obtained a Swedish B2B license, which strengthened its position in one of Europe’s key markets. In 2025, the developer expanded its presence in the United States by launching the exclusive slot KokeshiPop on the Caesars Entertainment platforms in New Jersey.
Another significant milestone was the acquisition of a Class II license from the Romanian regulator ONJN in April 2025, granting access to the developing Romanian market. Additionally, AvatarUX introduced a new gaming vertical, Instaplay, in 2024, unveiling the game Majestic Meow, which broadened the company’s offerings beyond traditional slots. These developments underscore AvatarUX’s strategic approach to global expansion and product diversification.
AvatarUX has made a significant contribution to the evolution of the online casino industry through its innovative gaming mechanics. The PopWins™ mechanic, first introduced in 2020, has become the developer’s signature feature and has inspired other studios to develop similar solutions. This function, which expands the gaming grid with each win, enhances player engagement and the potential for substantial payouts.
The company actively integrates social elements, such as leaderboards and achievements, fostering a sense of community among players. AvatarUX upholds a responsible approach to gambling, strictly adhering to regulatory requirements in licensed jurisdictions. The provider collaborates with leading operators and platforms, such as Yggdrasil and Caesars Entertainment, contributing to the elevation of quality standards within the industry.
AvatarUX has been repeatedly recognized by the gambling community for its accomplishments.
Here is a list of the most significant awards:
Game Mechanic of the Year (Game Developer Awards, 2023) – for innovations in the PopWins mechanic and its impact on the industry.
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